About

A fiercely conceptual copywriter with a mind for design, Sam is the person you want in the room to make an idea better: "Could this work better as an AR filter? Do we need that element? Could we do the same with less?" 

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Sam is from Cape Town, South Africa. She writes how people talk, which means she's the go-to person for a tricky brand tone or turning a complicated idea into something people just get, from SaaS to skincare.

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She is not a linguistic rockstar or word ninja, just a damn good writer. Her favourite word is "rusks" and least favourite is "utilise", which is just a pretentious "use".